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week one: Back to the Basics

Week one ​we cover the basics of setting up the accounts you need to start ads, the basics of being an ad manager, and funnels.

Basic Set-Up

 

  • Set up a business manager

  • Set up ad accounts

  • Facebook ad policies

  • What pages are needed for ads

week two: Creative that sells

Week two ​we cover how to make amazing graphics and copy that SELLS.
 

  • Creating graphics that wow

  • Creating higher-converting copy

  • How to get your creative juices flowing for your ads

Creating great copy and creative can be daunting, but it doesn't have to with this week's training.

Week three: Pixels, Audiences + Targeting

Week two ​we cover how to set up your pixel, events and how to create kick-butt audiences that truly make the difference on how to make more $$ for your clients.

Pixels

  • What is a pixel

  • How to install the pixel

  • How to set up standard events + custom conversions

Audiences

  • Types of audiences and how to set them up

  • Cold audience mining to make for higher converting ads

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