week one: Back to the Basics
Week one ​we cover the basics of setting up the accounts you need to start ads, the basics of being an ad manager, and funnels.
Basic Set-Up
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Set up a business manager
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Set up ad accounts
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Facebook ad policies
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What pages are needed for ads
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week two: Creative that sells
Week two ​we cover how to make amazing graphics and copy that SELLS.
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Creating graphics that wow
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Creating higher-converting copy
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How to get your creative juices flowing for your ads
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Creating great copy and creative can be daunting, but it doesn't have to with this week's training.
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Week three: Pixels, Audiences + Targeting
Week two ​we cover how to set up your pixel, events and how to create kick-butt audiences that truly make the difference on how to make more $$ for your clients.
Pixels
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What is a pixel​
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How to install the pixel
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How to set up standard events + custom conversions
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Audiences
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Types of audiences and how to set them up
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Cold audience mining to make for higher converting ads
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